We applaud the continued support of The Big 3 when it comes to promoting the medical and therapeutic value of CBD.
And while we wish they had made a more bioavailable choice **cough, cough, Modern Medicinals, cough** we know this is a long CBD road we’re traveling together, and we support raising awareness and the normalization of cannabis in general. Down with opioids! Up with CBD!!
“We look at the use of CBD as compassion for our players,” said Ice Cube. “These guys put their bodies on the line for us and the fans to entertain us with their talent. And as they’re hurting and in pain and there’s something out there that can help them, that doesn’t enhance their performance or intoxicates them…. To me, it’s simple compassion.”
Well said Cube.